1️⃣ Reputation: Built to Last

We strive to have thriving reputation in our market.

Reputation in our business is probably the most important currency for the long term. This reputation (1) retains a highly valued employer brand which is important for attracting top talent and (2) maintains the network effects that are the fuel behind our business development machine and our growth.

Building a thriving reputation is crucial for any business, as it can lead to increased customer loyalty, a stronger brand identity, and ultimately, higher profits. There are many ways for a business to build its reputation depending on the business product, objective and industry.

For us, the way this worked is through our work. Specifically:

2️⃣ Our Stories

Our mission is to redefine openness and transparency in management consulting. We're not just challenging the status quo; we're committed to sharing our journey and insights every step of the way, fostering collective wisdom and enriching the field for everyone.

👉 Stay in the loop by subcribing to our Substack:

Our stories could be:

• REBORRN Stories, where we share how we think, not just what we do. This is a collection of reflections, frameworks, and behind-the-scenes looks into how we work, what’s shaping our industry, and the ideas we’re experimenting with next.
• Leadership PoV, where our leadership team shares personal reflections, lessons, and perspectives on building better organisations, inviting readers to think differently about how global marketing teams can thrive.
• The 58: our proprietary sprint methodology, designed to tackle complex business problems in under 58 hours. Here’s where we unpack how it was built, what makes it work, and why we believe structured speed is the new superpower for global marketing organisations.
• Case Studies, where we share our work either eponymously or anonymously. It’s a look behind the curtain at the challenges we’ve tackled, the ideas we’ve shaped, and the results we’ve helped our partners achieve.
• The Uncensored content series features articles about the Future of Work, Technology, and Leadership, offering a reevaluation of what's possible in the business world. Expect bold opinions, honest reflections, and a little bit of provocation.

We encourage (and even expect) every team member to publish their stories (not only seniors or project leads).

However, the truth is that this is one of our biggest struggles, as writing often takes a back seat to client work. Given that we truly believe in its value for our growth and industry contribution, we will continue trying different tactics to achieve that. For example:

• Given its importance to us, we make it part of our NCTs (Narratives, Commitments, Tasks)
• We block collective time where we all sit together at the office and write, over coffee and snacks
• We discuss it in our All-Hands meetings and ask people with ideas to raise their hands

3️⃣ Podcasts

Apart from sharing our ideas and case studies, we are very interested in listening to other experts whom we admire. This is why we thought of podcasts. Our first one was on Employee Experience (EX), and we had the pleasure of talking to several practitioners and thought leaders who shared their views and best practices on all touchpoints of the EX journey and its different aspects.

🎧 Listen to it here:

Rewired: Employee Experience

Listen to Rewired: Employee Experience on Spotify. ‘Happy employees make happy customers’. We’ve all heard it! But is it that simple? How can companies truly build an Employee Experience that allows people to do their best work? And how can they break away from well-trodden management theories and find inspiration from real-life examples? We speak to some of the boldest and brightest minds in the field of people and organisations, for a deep-dive into EX. Welcome to Rewired, a podcast that’s creatively-led, data-backed and beautifully engineered! Brought to you by the team behind Reborrn, a new breed of management consultancy. www.reborrn.com

open.spotify.com

📝 And find all the show notes here:

Podcast | REBORRN’s Substack | Substack

A podcast that will help you rewire your employee experience. Click to read REBORRN’s Substack, a Substack publication with hundreds of subscribers.

reborrn.substack.com

Although it was a time-consuming initiative, we enjoyed every single moment, so we are seriously thinking of launching a new series soon…