1️⃣ Reputation: Build to Last

What we strive for and achieve, is to have built a thriving reputation in our market.

Reputation in our business is probably the most important currency for the long term. This reputation (1) retains a highly valued employer brand which is important for attracting top talent and (2) maintains the network effects that are the fuel behind our business development machine, and our growth.

Building a thriving reputation is crucial for any business, as it can lead to increased customer loyalty, a stronger brand identity, and ultimately, higher profits. There are many ways for a business to build its reputation depending on the business product, objective and industry.

For us, the way this worked is through our work. Specifically:

⬆️ This is our latest milestone - starting our community!

2️⃣ Building Communities

Why we started with building the CX Greece Community

Customer Experience (CX) in the Greek market faces a series of trends and challenges, with the pandemic and the advancement of technology, such as AI, playing a significant role. We observed that businesses in Greece are increasingly recognising the importance of CX and investing in initiatives focused on improving their customers' experiences. We see the use of modern technology through process automation aimed at creating personalised experiences, investment in omnichannel strategies, and the use of data for decision-making.

Recognising that this specific topic is more relevant in the Greek market than ever before, as it garners interest from various sectors dealing with it, we thought about what we could do to contribute to it.

💡 And here, we found a gap - that we could fill.

So, we started CX/GR under REBORRN. Our goal was simple: we wanted to create a place where people who are interested in CX — whether they're experts or just getting started — can come together. They can talk, share ideas, and help each other with the challenges they face in CX. For now, it’s a part of REBORRN, but we think it has a lot of potential to grow

You have already organized four meetups. Click below to have a look.

To enhance the community building within CX Greece, we’ve also introduced CX/GR Slack Group. This platform serves as a vibrant hub for uniting our community members. It's a collaborative space where we can work together, share insights, and drive forward the CX movement

Our overarching ambition is to establish a comprehensive platform for Customer Experience (CX) in Greece. We envision a place not only for networking with experts but also for exchanging ideas, collaborating on projects, and accessing a wealth of information on CX.

3️⃣ Our Stories

Our mission is to redefine openness and transparency in management consulting. We're not just challenging the status quo; we're committed to sharing our journey and insights every step of the way, fostering collective wisdom and enriching the field for everyone.

👉 Discover our "Worth Telling Stories" on Substack. Stay in the loop by subscribing here:

Our stories could be:

• The Uncensored content series features articles about the Future of Work, Technology, and Leadership, offering a reevaluation of what's possible in the business world. From radical viewpoints on tech advancements to fearless forecasts about workplace evolution, each article is designed to provoke thought and inspire change.
• REBORRN Stories — Thought Leadership articles, where we share our opinions, ideas or perspectives on topics we have expertise in or Case Studies where we describe a specific project, our approach to it, the outcomes and our learnings. If we have the approval of our clients, we will also mention the company. If not, it will be anonymous.

We encourage (and even expect) every team member to publish their stories (not only seniors or project leads).

However, the truth is that this is one of our biggest struggles, as writing often takes a back seat to client work. Given that we truly believe in its value for our growth and industry contribution, we will continue trying different tactics to achieve that. For example:

• Given its importance to us, we make it part of our NCTs (Narratives, Commitments, Tasks)
• We block collective time where we all sit together at the office and write, over coffee and snacks
• We discuss it in our All-Hands meetings and ask people with ideas to raise their hands

4️⃣ Podcasts

Apart from sharing our ideas and case studies, we are very interested in listening to other experts whom we admire. This is why we thought of podcasts. Our first one was on Employee Experience (EX), and we had the pleasure of talking to several practitioners and thought leaders who shared their views and best practices on all touchpoints of the EX journey and its different aspects.

🎧 Listen to it here:

Rewired: Employee Experience

Listen to Rewired: Employee Experience on Spotify. ‘Happy employees make happy customers’. We’ve all heard it! But is it that simple? How can companies truly build an Employee Experience that allows people to do their best work? And how can they break away from well-trodden management theories and find inspiration from real-life examples? We speak to some of the boldest and brightest minds in the field of people and organisations, for a deep-dive into EX. Welcome to Rewired, a podcast that’s creatively-led, data-backed and beautifully engineered! Brought to you by the team behind Reborrn, a new breed of management consultancy. www.reborrn.com

open.spotify.com

📝 And find all the show notes here:

Podcast | REBORRN’s Substack | Substack

A podcast that will help you rewire your employee experience. Click to read REBORRN’s Substack, a Substack publication with hundreds of subscribers.

reborrn.substack.com

Although it was a time-consuming initiative, we enjoyed every single moment, so we are seriously thinking of launching a new series soon…