REBORRN

How we work, in the open.

At REBORRN, we're committed to constant evolution. This is our Operating System — the framework we use to scale, innovate, optimise team dynamics, and shape our operating model for sustainable growth. We're sharing it with the world.

Committed to transparency, we're sharing our OS with the world.

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Version
REBORRN.OS V1.0
Released
July 2024
Last update
July 2026

The flywheel

One system, always in motion.

Six connected pillars keep REBORRN spinning forward. Select any part of the flywheel to explore the principles and playbooks inside.

REBORRNOS

Pillar 01

Purpose & Values

Where everything starts.

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Our 58-hours methodology

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Why Marketing Teams Are Growing Slower Than the Rest of the Enterprise

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From Months to Minutes: How We Developed a Brand Experience Strategy in Just Two Days

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Why Centralising Marketing in the AI Era Could Backfire

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Podcast
REBORRNEffie Europe

Marketing Factories

Behind the scenes of the most effective marketing teams. We sit down with senior marketing leaders from iconic global brands to uncover the rituals, agency dynamics, and high-stakes decisions that turn creative sparks into repeatable, measurable impact.

Hosted by Dafni Prosalika, Partner at REBORRN.

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The €1 Billion Problem Nobody Talks About — WFA × EACA — Marketing Factories episode coverEp. 06

WFA × EACA

Why the agency payment model is breaking — and what AI, pitching waste and creativity mean for marketing effectiveness.

Stephan Loerke (CEO, WFA) & Charley Stoney (CEO, EACA & President, VOXCOMM)

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Why adidas Owned a Marathon It Doesn’t Even Sponsor — Marketing Factories episode coverEp. 05

adidas

Recorded two weeks after the sub-two-hour marathon: the playbook behind one of marketing’s biggest turnarounds, from a loss-making brand in 2023 to owning the World Cup.

Roy Gardner — VP of Brand Activation, Europe, adidas

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Effie Special: Turning Litter Into Loyalty — Marketing Factories episode coverEp. 04

McDonald’s Nordics × NORD DDB Stockholm

Inside the twenty-year partnership behind one of 2025’s most talked-about Effie campaigns — how global strategy lands in four Nordic markets, and why the best idea sometimes waits five years.

Staffan Ekstam (McDonald’s Sverige) & Petter Dixelius (NORD DDB)

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How Heineken Became the World’s Most Creative Brand — Marketing Factories episode coverEp. 03

The HEINEKEN Company

The three-word formula behind every Heineken campaign — Art, Science, Courage — and why a 150-year-old beer brand builds tech that tells you to put your phone down.

Rob van Griensven — Global Digital Director, HEINEKEN

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The 2-Year Process That Revived an $18 Billion Icon — Marketing Factories episode coverEp. 02

Fanta (The Coca-Cola Company)

The two-year project that stripped an $18 billion, 190-country brand back to two words — a record gaming campaign with Xbox, and how 70% of investment moved away from TV.

Ibrahim Khan — Global Marketing VP, Fanta

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How Sound Became Magnum’s Most Valuable DBA — Marketing Factories episode coverEp. 01

The Magnum Ice Cream Company × Lola MullenLowe

How a team of 13 runs a multi-billion-dollar global flagship: the crack as a sonic Distinctive Brand Asset, the neuroscience of “the drool factor”, and why consistency makes bold creativity possible.

Tobias Sparnaaij (Magnum) & Bruno Yanagui Gomiero (Lola MullenLowe)

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The REBORRN team gathered together in the studio

Yes, we're also hiring.

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2025: Our Best Year Yet

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