How we build our reputation

Product, Services, and Customer Relations

We strive to have a thriving reputation in our market.

Reputation in our business is probably the most important currency for the long term. This reputation (1) retains a highly valued employer brand which is important for attracting top talent and (2) maintains the network effects that are the fuel behind our business development machine and our growth.

Building a thriving reputation is crucial for any business, as it can lead to increased customer loyalty, a stronger brand identity, and ultimately, higher profits. There are many ways for a business to build its reputation depending on the business product, objective and industry.

For us, the way this worked is through our work. Specifically:

Deliver Quality Services 🔦Read moreClose

The foundation of a good reputation is providing products or services that meet or exceed customer expectations. Consistently high-quality offerings lead to customer satisfaction, positive word-of-mouth, and repeat business.

Build Strong Relationships 🤝Read moreClose

Develop meaningful relationships with customers, suppliers, and community members. Engaging with stakeholders through social media, events, or personal interactions can build loyalty and trust.

Strong Team Culture and Positive Working Environment 👥Read moreClose

A positive and inclusive workplace culture not only attracts and retains employees, but also resonates with customers. Happy employees often provide better service, further enhancing the business's reputation.

Networking and Partnerships 🕶️Read moreClose

Building strategic partnerships with other reputable businesses can enhance credibility and reach. Networking also opens up opportunities for collaboration and growth.

Adapt and Innovate 🧢Read moreClose

Stay abreast of market trends and customer preferences. Being adaptable and innovative shows that your business is forward-thinking and dedicated to meeting evolving customer needs.

Community Involvement 🫂Read moreClose

Participating in and contributing to local community events, charities, or initiatives can significantly enhance a business's reputation. It shows that the business cares about its community and is invested in more than just profit.

Our Substack Stories

Our mission is to redefine openness and transparency in management consulting. We're not just challenging the status quo; we're committed to sharing our journey and insights every step of the way, fostering collective wisdom and enriching the field for everyone.

👉 Subscribe to our Substack ↗

Our stories could be:

• REBORRN Stories, where we share how we think. This is a collection of reflections, frameworks, and behind-the-scenes looks into how we work, what's shaping our industry, and the ideas we're experimenting with next.
• Leadership PoV, where our leadership team shares personal reflections, lessons, and perspectives on building better organisations, inviting readers to think differently about how global marketing teams can thrive.
• Our 58h Sprints, where we share our proprietary sprint methodology, designed to tackle complex business problems in under 58 hours. Here's where we unpack how it was built, what makes it work, and why we believe structured speed is the new superpower for global marketing organisations.
• Case Studies, where we share our work either eponymously or anonymously. It's a look behind the curtain at the challenges we've tackled, the ideas we've shaped, and the results we've helped our partners achieve.
• The Uncensored content series features articles about the Future of Work, Technology, and Leadership, offering a reevaluation of what's possible in the business world. Expect bold opinions, honest reflections, and a little bit of provocation.

We encourage (and even expect) every team member to publish their stories (not only seniors or project leads).

However, the truth is that this is one of our biggest struggles, as writing often takes a back seat to client work. Given that we truly believe in its value for our growth and industry contribution, we will continue trying different tactics to achieve that. For example:

• Given its importance to us, we make it part of our NCTs (Narratives, Commitments, Tasks)
• We block collective time where we all sit together at the office and write, over coffee and snacks
• We discuss it in our All-Hands meetings and ask people with ideas to raise their hands

Podcasts

Marketing Factories is our podcast, produced with Effie Europe. If our Substack stories are how we share our thinking, the podcast is how we open the doors to other people's: it goes behind the scenes of Europe's most effective marketing teams to uncover the systems, rituals, and decisions that turn ideas into repeatable impact.

What does 'Marketing Factories' stand for?

We go beyond the stories already told to uncover the hidden systems behind Europe's most effective marketing teams.

In Marketing Factories, Effie Europe and REBORRN open the doors to how marketing effectiveness is really built: the unfiltered moments where ideas take shape, the ways of working that make them possible, and the people who carry them through.

It is how teams think, collaborate, debate, prioritise, and bring ideas to life. It is the systems, rituals, and decisions that turn insight into impact, and impact into repeatable effectiveness.

Each episode brings a senior marketing executive from an iconic brand to trace the wins, the failures, and the choices in between. What emerges is not only how an idea is made, but what it reveals about the future of marketing, the system behind the work, and what global teams can learn from it.

Every conversation ends with a 58-second challenge: guests share the problem they would tackle in 58 hours, with a room free of distractions and the best talent they could assemble.

➡️ This question is inspired by REBORRN's proprietary methodology, 58:hours. Unfold our methodology here.

Hosted by Dafni Prosalika

Hosted by Dafni Prosalika, Partner at REBORRN.

Watch our latest episode 🎥

Why did this have to be a REBORRN x Effie Europe project?

REBORRN exists to design how global marketing actually works.

We don't create campaigns. We build the systems behind them. From structure and ways of working, to processes, technology, and the capabilities modern marketers need, we focus obsessively on the how: how ideas move from brief to 200 markets, how global teams collaborate, and how effectiveness becomes repeatable.

After years embedded in complex CPG organisations like The Coca-Cola Company, Nestlé, Bayer and PMI, Marketing Factories was the natural next step, opening the doors to the hidden mechanics, decisions, and rituals behind the most effective marketing work.